If you aren’t familiar with the online world (it’s okay, don’t be ashamed), then starting your own small business can be a tricky experience. Let’s say you’ve picked yourself out a brand name, or you’ve had one and you’re just now wanting to break into the virtual shopping cart fad. I’d like to quickly input that if you do have a unique brand, looking into online brand protection is a wise decision. Then, you go to the registrar of your choice and you input what you feel to be the perfect domain to check its available. The unthinkable happens, someone has already taken your brand name!
Depending on the company that owns your domain name and whether they are making money off of it, there is a good chance you’d be able to purchase the domain back for you. Do not expect this to come cheap however, they could realize that you are desperately trying to obtain this domain and could take advantage of your desire. It would be very beneficial to contact a company that specializes in domain name acquisition, they provide experience in negotiating with companies that resell domains and help them see the benefits of doing so.
If you would like to go through this process on your own, here are some tips that may come in handy.
- Firm Yet Understanding – You’re at a clear disadvantage when trying to purchase a domain from someone. They’re not going to think, “Oh, I have no use of it, so you can have it at a good price”. The only way you’ll get this domain is through good negotiation. It may be a good idea to look at their company name and mission, then come up with some good domains they might like to have, you could even purchase those domains for them.
- Patience – This process may take quite a long time. The company may not think this issue is as important as you do, and rightly so. They’ve had this domain for a while and may be taking it for granted. Look at it optimistically, there’s even a chance that this domain may be up for renewal soon, and the company who currently owns it is not going to renew it. Contact the registrar of the domain and see if you can be placed first on the list of people waiting to snatch this domain up once it expires.
Marksmen
116 N Maryland Ave #120
Glendale, CA 91206
Ph: (818) 637 – 8050



