On the Daybreak Utah Homes for sale website a clock has been counting down the days until the Daybreak community will receive TRAX Light Rail service. What is almost more interesting about getting service to the area is how it has been promoted. On the first public demonstration ride, tickets were reserved for families of well known Utah “Mommy Bloggers”. The Utah Transit Authority did this with the hopes that these “Mommy Bloggers” would bread the word about train safety for kids and their parents. The service is expected to begin on August 7th.
At Gardner Village in West Jordan, 30 bloggers and 95 of their children boarded the new Mid-Jordan and West Valley City TRAX lines for a round trip to the Daybreak Townhomes area. Children were given goody bags with an engineer’s hat, a train whistle, candy, and a cardboard model of a TRAX train. Bloggers also received free tickets to give to their readers.
Rather than having a traditional news conference, UTA is relying on getting the word out through their “Mommy Bloggers.” Quite a out of the box idea. Maybe a new chapter for UTA and other government agencies? UTA seems to have already hopped aboard the social media bandwagon with increasing promotions through their Twitter, Facebook, YouTube, and Flickr accounts as well as their own blog and website. We’ll have to wait and watch to see if it’s paid off.
Sego Homes
4831 W. Daybreak Parkway
South Jordan, UT 84095
Phone: 801-850-2040




