Before you buy a dental practice you must always remember there are many factors that contribute to the practice’s worth that won’t show up on a balance sheet or list of assets. Know what to look for and you’ll always get the best for what you pay.
Market analysis
You can’t always predict a practice’s earning potential by past years’ revenue or current client lists. Markets can dramatically change under your nose if you’re not sensitive. This can be affected by population growth or decline. Economic conditions that make people put off even much needed dental work. If the age of the population is trending upward you will see a difference in the type of dental work demand. If you specialize in dentures or braces, this makes a big different. Remember when you’re shopping dental practice sales, you’re betting on the long term profitability of a business. If you’re in a college town, you’re more likely to see young families settle nearby. If the economy is especially bad, you might see a general shrinking. If the average income isn’t very high, you may not succeed in selling a lot of porcelain veneers.
Competition analysis
Obviously, if there are a lot of dentists for the population in an area, your piece of the pie gets smaller. On the other hand, in a wide open field, competitors are likely to rush in well after the surplus business is soaked up. Things are also different if you represent a less crowded niche. If you’re the only IAMT certified dentist around or the only one skilled in osseointegrated dental implants, you may find a steady stream of patients no matter how saturated the overall field is. Where many dental practice sales are occurring in a market, this may signal an over concentration of competition thinning out.
Business viability
Competitiveness of any medical business depends on its keeping up with latest technology. When you look to buy a dental practice, it may have newer equipment, but if there are new procedures that are more efficient or give better results to patients, then your equipment might just sit and gather dust. If you are highly specialized yourself, it may be most profitable to join an established practice with a general dentist or one of a related specialty.
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