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	<title>Law Tips And Info &#187; Law Firm Innovation</title>
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		<title>SECURITY &#8212; a lucrative future-oriented practice area awaiting your firm</title>
		<link>http://www.gerryriskin.com/law-firm-innovation-security-a-lucrative-futureoriented-practice-area-awaiting-your-firm.html</link>
		<comments>http://www.gerryriskin.com/law-firm-innovation-security-a-lucrative-futureoriented-practice-area-awaiting-your-firm.html#comments</comments>
		<pubDate>Sat, 17 Jul 2010 15:48:30 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Economics]]></category>
		<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Leadership]]></category>
		<category><![CDATA[Law Firm Management]]></category>
		<category><![CDATA[Law Firm Security]]></category>
		<category><![CDATA[Law Firm Strategy]]></category>

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		<description><![CDATA[<p><a href="http://gti-advisors.com/Documents/Beyond-Due-Diligence.pdf"><img width="480" height="693" src="http://www.gerryriskin.com/uploads/image/Beyond Due Diligence.jpg" alt="" /></a></p>
<p>Greg George, Managing Partner of top security firm GTI Advisors Threat  Management Practice Group has created a comprehensive due diligence report &#8212; among his many recommendations, he suggests that businesses consult a law firm&#160; - is your law firm ready to answer that call?&#160; SECURITY may be a lucrative future-oriented practice area awaiting your firm.</p>
<p>I&#160;recommend:</p>
<p>1)&#160; Check out <a href="http://gti-advisors.com/default.aspx">GTI Advisors Threat Management Practice Group</a></p>
<p>2)&#160; Download (free) and read <a href="http://gti-advisors.com/Documents/Beyond-Due-Diligence.pdf">Beyond Due Diligence</a></p>
<p>3) Note the section &#34;Qualified Legal Counsel Is Worth Every Penny&#34; on page  18.</p>
<p>4) Discuss this in your firm and explore an appropriate strategy before you are left in the dust by forward thinking firms that will.</p>
<p>Footnote: Determine if you are the cobbler with no shoes (when it comes to security) &#8212; perhaps your law firm could use a few of the amazing ideas in this document as well.</p>
<p>Note:&#160; For international clients, this piece is clearly written for American audiences but I&#160;believe the vast majority of the content will be useful regardless of your location.</p>
<p>&#160;</p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p><a href="http://gti-advisors.com/Documents/Beyond-Due-Diligence.pdf"><img width="480" height="693" src="http://www.gerryriskin.com/uploads/image/Beyond%20Due%20Diligence.jpg" alt="" /></a></p>
<p>Greg George, Managing Partner of top security firm GTI Advisors Threat  Management Practice Group has created a comprehensive due diligence report &mdash; among his many recommendations, he suggests that businesses consult a law firm&nbsp; - is your law firm ready to answer that call?&nbsp; SECURITY may be a lucrative future-oriented practice area awaiting your firm.</p>
<p>I&nbsp;recommend:</p>
<p>1)&nbsp; Check out <a href="http://gti-advisors.com/default.aspx">GTI Advisors Threat Management Practice Group</a></p>
<p>2)&nbsp; Download (free) and read <a href="http://gti-advisors.com/Documents/Beyond-Due-Diligence.pdf">Beyond Due Diligence</a></p>
<p>3) Note the section &quot;Qualified Legal Counsel Is Worth Every Penny&quot; on page  18.</p>
<p>4) Discuss this in your firm and explore an appropriate strategy before you are left in the dust by forward thinking firms that will.</p>
<p>Footnote: Determine if you are the cobbler with no shoes (when it comes to security) &mdash; perhaps your law firm could use a few of the amazing ideas in this document as well.</p>
<p>Note:&nbsp; For international clients, this piece is clearly written for American audiences but I&nbsp;believe the vast majority of the content will be useful regardless of your location.</p>
<p>&nbsp;</p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		<title>My colleague Ed Wesemann takes a tongue-in-cheek look at Associate Business Development</title>
		<link>http://www.gerryriskin.com/law-firm-marketing-my-colleague-ed-wesemann-takes-a-tongueincheek-look-at-associate-business-development.html</link>
		<comments>http://www.gerryriskin.com/law-firm-marketing-my-colleague-ed-wesemann-takes-a-tongueincheek-look-at-associate-business-development.html#comments</comments>
		<pubDate>Sun, 06 Jun 2010 17:04:12 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Management]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>

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		<description><![CDATA[<p>My Edge International colleague and good friend, Ed Wesemann, has some fun providing tongue-in-cheek advice for new law firm associates on how to develop business.</p>




<p>Enjoy, and better yet have your associates look at this.</p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p>My Edge International colleague and good friend, Ed Wesemann, has some fun providing tongue-in-cheek advice for new law firm associates on how to develop business.</p>
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<p>Enjoy, and better yet have your associates look at this.</p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Edge International Review Winter 2010</title>
		<link>http://www.gerryriskin.com/law-related-publications-edge-international-review-winter-2010.html</link>
		<comments>http://www.gerryriskin.com/law-related-publications-edge-international-review-winter-2010.html#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:47:48 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Human Resources]]></category>
		<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Leadership]]></category>
		<category><![CDATA[Law Firm Management]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Law Firm Outsourcing]]></category>
		<category><![CDATA[Law Firm Strategy]]></category>
		<category><![CDATA[Law Firm Technology]]></category>
		<category><![CDATA[Law Firm Training]]></category>
		<category><![CDATA[Law Related Publications]]></category>
		<category><![CDATA[The Legal Profession]]></category>

		<guid isPermaLink="false">http://www.gerryriskin.com/law-related-publications-edge-international-review-winter-2010.html</guid>
		<description><![CDATA[<p><a href="http://edgeinternationalreview.com"><img alt="" style="width: 506px;height: 767px" src="http://www.gerryriskin.com/uploads/image/Cover eir-2010-winter.jpg" /></a></p>
<p>We are very proud of our latest Edge International Review.&#160;&#160;&#160; For a complete downloadable version (or just the articles you want) click on the cover or go to <a href="http://edgeinternationalreview.com">EdgeInternationalReview.com</a></p>
<p>If you have any questions , comments or suggestions, please <a href="'+String.fromCharCode(114,105,115,107,105,110,64,101,100,103,101,45,105,110,116,101,114,110,97,116,105,111,110,97,108,46,99,111,109)+'?subject=Edge%20International%20Review'">shoot me a note</a>.</p>
<p>(You can also check out our Edge International web site at <a href="http://Edge-International.com">Edge-International.com</a>)</p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p><a href="http://edgeinternationalreview.com"><img alt="" style="width: 506px; height: 767px;" src="http://www.gerryriskin.com/uploads/image/Cover%20eir-2010-winter.jpg" /></a></p>
<p>We are very proud of our latest Edge International Review.&nbsp;&nbsp;&nbsp; For a complete downloadable version (or just the articles you want) click on the cover or go to <a href="http://edgeinternationalreview.com">EdgeInternationalReview.com</a></p>
<p>If you have any questions , comments or suggestions, please <a href="javascript:location.href='mailto:'+String.fromCharCode(114,105,115,107,105,110,64,101,100,103,101,45,105,110,116,101,114,110,97,116,105,111,110,97,108,46,99,111,109)+'?subject=Edge%20International%20Review'">shoot me a note</a>.</p>
<p>(You can also check out our Edge International web site at <a href="http://Edge-International.com">Edge-International.com</a>)</p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		</item>
		<item>
		<title>What magazines (and your promotional material?) might look like</title>
		<link>http://www.gerryriskin.com/law-firm-innovation-what-magazines-and-your-promotional-material-might-look-like.html</link>
		<comments>http://www.gerryriskin.com/law-firm-innovation-what-magazines-and-your-promotional-material-might-look-like.html#comments</comments>
		<pubDate>Mon, 04 Jan 2010 07:30:06 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Design]]></category>
		<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Law Firm Public Relations]]></category>
		<category><![CDATA[Law Related Publications]]></category>
		<category><![CDATA[Posts with Video Content]]></category>
		<category><![CDATA[Synergies (with other disciplines)]]></category>

		<guid isPermaLink="false">http://www.gerryriskin.com/law-firm-innovation-what-magazines-and-your-promotional-material-might-look-like.html</guid>
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<p>(The video is 8 minutes - watch at least the first full minute then more if it grabs you)</p>
<p>Law firm leaders</p>
<p>You don't need to embrace social media or love technology or even be a gadget freak to have a peak at how we'll all read magazines and papers soon&#8230; I&#160;thought a second reason to show you this was to have you think about the publications your firm produces from articles to brochures.</p>
<p>I&#160;am not suggesting you blaze the trail but you had better have your design team monitor the progress of this technology and make it available to you as soon as it is affordable.</p>
<p>Gerry</p>
<p>PS&#160; I&#160;will be asking our own team to look hard at this for future versions or our <a href="http://www.edge.ai/Edge-International-1057615.html">Edge International Review</a> which will be published soon.</p>
<p><strong>SOURCE</strong>: <a href="http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype">Digital Magazines: Bonnier Mag+ Prototype</a> excerpt:</p>
<p style="margin-left: 40px;">This conceptual video is a corporate collaborative research project initiated by Bonnier R&#38;D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.</p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
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<p>(The video is 8 minutes - watch at least the first full minute then more if it grabs you)</p>
<p>Law firm leaders</p>
<p>You don't need to embrace social media or love technology or even be a gadget freak to have a peak at how we'll all read magazines and papers soon&hellip; I&nbsp;thought a second reason to show you this was to have you think about the publications your firm produces from articles to brochures.</p>
<p>I&nbsp;am not suggesting you blaze the trail but you had better have your design team monitor the progress of this technology and make it available to you as soon as it is affordable.</p>
<p>Gerry</p>
<p>PS&nbsp; I&nbsp;will be asking our own team to look hard at this for future versions or our <a href="http://www.edge.ai/Edge-International-1057615.html">Edge International Review</a> which will be published soon.</p>
<p><strong>SOURCE</strong>: <a href="http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype">Digital Magazines: Bonnier Mag+ Prototype</a> excerpt:</p>
<p style="margin-left: 40px;">This conceptual video is a corporate collaborative research project initiated by Bonnier R&amp;D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.</p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		<title>EXCELLENCE: 2 mins on &#8220;Don&#8217;t Fear Failure&#8221; with TOM PETERS</title>
		<link>http://www.gerryriskin.com/law-firm-management-excellence-2-mins-on-dont-fear-failure-with-tom-peters.html</link>
		<comments>http://www.gerryriskin.com/law-firm-management-excellence-2-mins-on-dont-fear-failure-with-tom-peters.html#comments</comments>
		<pubDate>Sat, 02 Jan 2010 06:07:11 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Leadership]]></category>
		<category><![CDATA[Law Firm Management]]></category>
		<category><![CDATA[Posts with Video Content]]></category>

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		<description><![CDATA[<p><a href="http://www.tompeters.com/">Tom Peters</a> gave me the thrill of my life when he endorsed my book <a href="http://www.amazon.com/Successful-Lawyer-Powerful-Strategies-Transforming/dp/1590315340/ref=sr_1_1?ie=UTF8&#38;s=books&#38;qid=1262443313&#38;sr=8-1">The Successful Lawyer</a>.&#160; I&#160;have revered this genius over his many masterpieces starting with <a href="http://www.amazon.com/Search-Excellence-Americas-Companies-Essentials/dp/0060548789/ref=sr_1_1?ie=UTF8&#38;s=books&#38;qid=1262443361&#38;sr=1-1">In Search of Excellence</a> and then so many more amazing <a href="http://www.amazon.com/s/ref=nb_ss_0_10?url=search-alias%3Dstripbooks&#38;field-keywords=tom+peters+books&#38;sprefix=Tom+peters">literary</a>, <a href="http://www.tompeters.com/toms_world/toms_videos.php">video</a> and blogging contribution</p>
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<p>So, law firm leaders, as you think about <strong>excellence</strong> in 2010, enjoy this message delivered by one of my heroes, Tom Peters (in under 2 minutes).</p>
<p>I&#160;hope you'll take hours to reflect on its meaning in your context.</p>
<p>Gerry</p>
<p>PS&#160; If you have partners who won't look at the video , here's <a href="http://www.gerryriskin.com/uploads/file/Excellence_Dont_Fear_Failure.pdf">a transcript</a></p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p><a href="http://www.tompeters.com/">Tom Peters</a> gave me the thrill of my life when he endorsed my book <a href="http://www.amazon.com/Successful-Lawyer-Powerful-Strategies-Transforming/dp/1590315340/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1262443313&amp;sr=8-1">The Successful Lawyer</a>.&nbsp; I&nbsp;have revered this genius over his many masterpieces starting with <a href="http://www.amazon.com/Search-Excellence-Americas-Companies-Essentials/dp/0060548789/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1262443361&amp;sr=1-1">In Search of Excellence</a> and then so many more amazing <a href="http://www.amazon.com/s/ref=nb_ss_0_10?url=search-alias%3Dstripbooks&amp;field-keywords=tom+peters+books&amp;sprefix=Tom+peters">literary</a>, <a href="http://www.tompeters.com/toms_world/toms_videos.php">video</a> and blogging contribution</p>
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<p>So, law firm leaders, as you think about <strong>excellence</strong> in 2010, enjoy this message delivered by one of my heroes, Tom Peters (in under 2 minutes).</p>
<p>I&nbsp;hope you'll take hours to reflect on its meaning in your context.</p>
<p>Gerry</p>
<p>PS&nbsp; If you have partners who won't look at the video , here's <a href="http://www.gerryriskin.com/uploads/file/Excellence_Dont_Fear_Failure.pdf">a transcript</a></p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		<title>Law Firm Leadership Eye Openers</title>
		<link>http://www.gerryriskin.com/law-firm-innovation-law-firm-leadership-eye-openers.html</link>
		<comments>http://www.gerryriskin.com/law-firm-innovation-law-firm-leadership-eye-openers.html#comments</comments>
		<pubDate>Sat, 05 Dec 2009 15:39:47 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Leadership]]></category>
		<category><![CDATA[Law Firm Management]]></category>
		<category><![CDATA[Law Firm Outsourcing]]></category>
		<category><![CDATA[Law Firm Strategy]]></category>
		<category><![CDATA[Law Firm Technology]]></category>
		<category><![CDATA[Posts with Video Content]]></category>

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		<description><![CDATA[<p><a href="http://www.youtube.com/watch?v=G04SRRnVask"><img src="http://www.gerryriskin.com/uploads/image/Screen shot 2009-12-05 at 11_52_31 AM.png" style="width: 511px; height: 288px;" alt="" /></a></p>
<p>Take a few moments at the beginning of your next (executive, practice group, industry group, client team) meeting and watch this piece from Australia's George and Margaret Beaton (<a href="http://www.beatonglobal.com/index.html">Beaton research and Consulting</a>).&#160; They have been friends for a long time and not only built an amazing high end consultancy but have done it with panache and imagination.&#160; You will see some data that will act as a catalyst for the thinking of your leadership team.</p>
<p>Enjoy:&#160; <a href="http://www.youtube.com/watch?v=G04SRRnVask">The Big (Legal) Picture video</a></p>
<p><strong>Punchline</strong>:&#160; The legal Profession absolutely refuses to stay the same so don't let your partners treat it like it will.</p>
<p>Pat Lamb's added this commentary at his awesome Blog,&#160; In Search of Perfect Client Service: &#160; <a href="http://www.patrickjlamb.com/archives/commentary-youll-like-irrelevance-even-less.html">You'll like irrelevance even less </a></p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p><a href="http://www.youtube.com/watch?v=G04SRRnVask"><img src="http://www.gerryriskin.com/uploads/image/Screen%20shot%202009-12-05%20at%2011_52_31%20AM.png" style="width: 511px; height: 288px;" alt="" /></a></p>
<p>Take a few moments at the beginning of your next (executive, practice group, industry group, client team) meeting and watch this piece from Australia's George and Margaret Beaton (<a href="http://www.beatonglobal.com/index.html">Beaton research and Consulting</a>).&nbsp; They have been friends for a long time and not only built an amazing high end consultancy but have done it with panache and imagination.&nbsp; You will see some data that will act as a catalyst for the thinking of your leadership team.</p>
<p>Enjoy:&nbsp; <a href="http://www.youtube.com/watch?v=G04SRRnVask">The Big (Legal) Picture video</a></p>
<p><strong>Punchline</strong>:&nbsp; The legal Profession absolutely refuses to stay the same so don't let your partners treat it like it will.</p>
<p>Pat Lamb's added this commentary at his awesome Blog,&nbsp; In Search of Perfect Client Service: &nbsp; <a href="http://www.patrickjlamb.com/archives/commentary-youll-like-irrelevance-even-less.html">You'll like irrelevance even less </a></p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		<title>Edge International proudly annouces Jordan Furlong</title>
		<link>http://www.gerryriskin.com/up-close-and-personal-edge-international-proudly-annouces-jordan-furlong.html</link>
		<comments>http://www.gerryriskin.com/up-close-and-personal-edge-international-proudly-annouces-jordan-furlong.html#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:04:41 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Economics]]></category>
		<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Leadership]]></category>
		<category><![CDATA[Law Firm Strategy]]></category>
		<category><![CDATA[Law Firm Technology]]></category>
		<category><![CDATA[Up Close and Personal]]></category>

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		<description><![CDATA[<p><img width="130" height="170" alt="" src="http://www.gerryriskin.com/uploads/image/Jordan Image.jpg" /></p>
<p>It is a proud day for all of us at Edge to add such a distinguished partner.&#160; After law school, Jordan articled with one of Canada's leading law firms and then opted for a career in legal journalism culminating with more than 10 years as editor-in-chief of the Canadian Bar Associations distinguished well respected <a href="http://www.cba.org/CBA/National/Main/">National magazine</a> and executive editor of <a href="http://ccca.dgtlpub.com/2009/2009-05-31/home.php">CCCA Magazine</a></p>
<p>Now Jordan joins us to offer both strategic and tactical advice to lawyers, law firms and legal organizations, centered around his very clear vision of a legal service marketplace undergoing massive and irreversible change.</p>
<p>Among his other accomplishments, Jordan is an award-winning blogger.&#160; He has been writing since January 2008 at <a href="http://www.law21.ca/">Law21: Dispatches From a Legal Profession on the Brink</a>, where he chronicles the extraordinary changes underway in the legal profession. He is an Honourary Fellow of the <a href="http://www.colpm.org/home.asp">College of Law Practice Management</a> and Chair of the College's <a href="http://www.innovactionaward.com/home.php">InnovAction Awards</a>, which recognize and reward creativity and innovation in legal services delivery.</p>
<p>Welcome aboard Jordan !&#160; (See his <a href="http://www.edge.ai/Edge-International-1492510.html">biography</a> on our <a href="http://www.edge.ai">Edge International</a> site)</p>
<p>&#160;</p>
<p>&#160;</p>]]></description>
			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p><img width="130" height="170" alt="" src="http://www.gerryriskin.com/uploads/image/Jordan%20Image.jpg" /></p>
<p>It is a proud day for all of us at Edge to add such a distinguished partner.&nbsp; After law school, Jordan articled with one of Canada's leading law firms and then opted for a career in legal journalism culminating with more than 10 years as editor-in-chief of the Canadian Bar Associations distinguished well respected <a href="http://www.cba.org/CBA/National/Main/">National magazine</a> and executive editor of <a href="http://ccca.dgtlpub.com/2009/2009-05-31/home.php">CCCA Magazine</a></p>
<p>Now Jordan joins us to offer both strategic and tactical advice to lawyers, law firms and legal organizations, centered around his very clear vision of a legal service marketplace undergoing massive and irreversible change.</p>
<p>Among his other accomplishments, Jordan is an award-winning blogger.&nbsp; He has been writing since January 2008 at <a href="http://www.law21.ca/">Law21: Dispatches From a Legal Profession on the Brink</a>, where he chronicles the extraordinary changes underway in the legal profession. He is an Honourary Fellow of the <a href="http://www.colpm.org/home.asp">College of Law Practice Management</a> and Chair of the College's <a href="http://www.innovactionaward.com/home.php">InnovAction Awards</a>, which recognize and reward creativity and innovation in legal services delivery.</p>
<p>Welcome aboard Jordan !&nbsp; (See his <a href="http://www.edge.ai/Edge-International-1492510.html">biography</a> on our <a href="http://www.edge.ai">Edge International</a> site)</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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		<title>Does Social Media matter to law firms?</title>
		<link>http://www.gerryriskin.com/posts-with-video-content-does-social-media-matter-to-law-firms.html</link>
		<comments>http://www.gerryriskin.com/posts-with-video-content-does-social-media-matter-to-law-firms.html#comments</comments>
		<pubDate>Mon, 07 Sep 2009 14:35:21 +0000</pubDate>
		<dc:creator>Gerry Riskin</dc:creator>
				<category><![CDATA[Law Firm Innovation]]></category>
		<category><![CDATA[Law Firm Management]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Law Firm Public Relations]]></category>
		<category><![CDATA[Law Firm Technology]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Posts with Video Content]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Synergies (with other disciplines)]]></category>
		<category><![CDATA[Truth is Stranger than Fiction]]></category>
		<category><![CDATA[W Innovation]]></category>
		<category><![CDATA[W Technology]]></category>

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		<description><![CDATA[<p>PUNCHLINE: If Social Media matters, then it matters to law firms because everything that matters to society in general must matter to law firms sooner or later.&#160; Watch this and make your own decision.</p>
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			<content:encoded><![CDATA[<p class="syndicated-attribution">By Amazing Firms, Amazing Practices, Gerry Riskin. </p>
<p>PUNCHLINE: If Social Media matters, then it matters to law firms because everything that matters to society in general must matter to law firms sooner or later.&nbsp; Watch this and make your own decision.</p>
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<p class="syndicated-attribution">Originally posted at Amazing Firms, Amazing Practices. Please visit <a href="http://www.gerryriskin.com/" rel="nofollow">http://www.gerryriskin.com/</a>.</p>]]></content:encoded>
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